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NewConfirmedupdated 1 h ago

Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue

Reported by two or more established outlets, or an official source.

Attention
36
no previous hour
Momentum
39
1 vs 0 mentions/h
Sources
4
4 mentions
Platforms
1
News
First detected 27 Oct, 01:57 MYTLatest activity 27 Oct, 11:07ENconfidence 62%

What happened

Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue (Google News Malaysia (EN), 01:57)

The reporting

4 reports
  • variety.com·News·EN·27 Oct, 01:57 MYT

    Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue

    Read at variety.com
  • techcrunch.com·News·EN·27 Oct, 05:05 MYT

    Watch out, YouTube — Instagram goes from short-form to 90-minute videos

    Read at techcrunch.com
  • hollywoodreporter.com·News·EN·27 Oct, 05:32 MYT

    Instagram Tests 90-Minute Horizontal Videos in Major Play for Podcasters and Creators

    Read at hollywoodreporter.com
  • SAYS·News·EN·27 Oct, 11:07 MYT

    Instagram Tests Long-Form Horizontal Videos Up To 90 Minutes

    Instagram is testing ‘Features’, a new tool allowing creators to upload 90-minute horizontal videos.

    Read at SAYS

Headlines, short summaries and photos belong to the outlets credited; each report is read on the outlet's own site.

Why it is new

  • 4 independent sources, 1 new in the last hour
  • No engagement data available from these sources; score uses mention signals only

Attention graph

Attention
0255075100bars: up to 1 mentions/hpeak 36NEWnow08:0009:0010:0011:00
Latest 11:08 MYT
36New
Mentions / h1Velocity0.02/minSources4Platforms1

Timeline

  1. Detected
    First detected (Google News Malaysia (EN)) source
  2. News
    First news outlet reports it (Google News Malaysia (EN)) source

Where it started

Google News Malaysia (EN) (News)
27 Oct, 01:57 MYT
Origin confidence 90% · 188 min ahead of the next source
Open the first mention ↗

How it spread

  1. Step 1
    News outlets
    Google News Malaysia (EN)
    01:57
  2. Step 2
    News
    SAYS
    11:07 · +550 min

Internet reaction

What we know

  • Covered by 3 established outlet(s): Google News Malaysia (EN)

What we don’t know

  • No open questions flagged by the rules.

All sources (4)

Attention is measured from these mentions only. Platforms shown: News. We never invent signals for platforms we do not ingest.

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