When in Malaysia: The HYROX sponsorship row is a lesson in local due diligence
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What happened
INTERNATIONAL sporting events bring commercial opportunities and global exposure, but can also spark debate about business interests and local values. (Focus Malaysia, 21:54)
The reporting
1 report
Photo: Focus Malaysia Focus Malaysia·News·EN·6 Nov, 21:54 MYTWhen in Malaysia: The HYROX sponsorship row is a lesson in local due diligence
INTERNATIONAL sporting events bring commercial opportunities and global exposure, but can also spark debate about business interests and local values. The controversy surrounding the proposed beer sponsorship for HYROX Kuala Lumpur is a case in point.
Read at Focus Malaysia
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Timeline
- DetectedFirst detected (Focus Malaysia) source
Where it started
How it spread
- Step 1NewsFocus Malaysia21:54
Internet reaction
- When in Malaysia: The HYROX sponsorship row is a lesson in local due diligenceu/Prof Mohd Said Bani C.M. Din · Focus Malaysia · 21:54 · EN
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