Chef Wan Says The Right Santan Matters. Here’s Why S&P Santan PRO is “Lebih Pekat, Lebih Aroma” | WeirdKaya

If you grew up eating rendang, curry, laksa, nasi lemak, kuih or desserts, chances are santan has been part of more Malaysian meals than you can count.

But while we often focus on the recipe, there’s another detail that can make a real difference — choosing the right santan.

And according to Datuk Chef Wan, that choice can affect the aroma, texture and overall enjoyment of a dish.

That’s where S&P Santan PRO comes in.

Recently refreshed with a new look and a clearer proposition, S&P Santan PRO is now putting the spotlight on two things that matter in Malaysian cooking:

So, What’s New About S&P Santan PRO?

At the heart of the refreshed product is a simple promise — richer consistency and stronger aroma for the dishes Malaysians already know and love.

S&P Santan PRO is also cholesterol-free and comes in 200ml and 1L formats , making it suitable for everything from everyday home cooking to larger cooking occasions.

Whether it’s a family meal, a traditional recipe or a festive spread, the aim is to give cooks more confidence in the final result.

And yes, Chef Wan has something to say about that too.

Chef Wan Approved? Confirm Jadi!

Joining S&P Santan as its Brand Ambassador, Datuk Chef Wan brings decades of culinary experience and a deep familiarity with Malaysian food.

He noted that santan appears across a wide range of dishes — from rendang and curry to laksa, kuih and desserts.

What I like about S&P Santan PRO is that it focuses on what really matters in cooking — Lebih Pekat, Lebih Aroma .”

For Chef Wan, the confidence that a dish turns out the way you want it is what makes it:

Confirm Jadi!”

But S&P’s Coconut Story Actually Goes Back More Than 40 Years

While some Malaysians may only be getting familiar with S&P Santan now, the company’s experience in coconut products is not new.

S&P Industries Sdn Bhd was established in 1983 and has spent more than four decades building its expertise through manufacturing, international exports and OEM partnerships.

According to Dato’ Mohd Ibrahim bin Mohd Nor, Chairman of S&P Industries Sdn Bhd , the refreshed product marks an important step in bringing that experience closer to Malaysian consumers.

For more than 40 years, S&P has built its expertise in coconut products through manufacturing and international markets.”

“With S&P Santan PRO, we are not only introducing a refreshed product. We are strengthening our commitment to building S&P Santan into a brand that Malaysians can recognise, trust and grow with for years to come.”

From Food To Music: “S&P Santan Kita, Santan Malaysia”

The refreshed product is only one part of the story.

S&P Santan also introduced “S&P Santan Kita, Santan Malaysia” , a campaign built around something Malaysians know well — different cultures, different dishes, but plenty of flavours we share.

According to Jessi Choong, Marketing Director of S&P Industries Sdn Bhd , the campaign is about bringing S&P Santan closer to Malaysian consumers through those shared food experiences.

Malaysia has many cultures, many traditions and many different dishes, but santan is part of so many of the flavours we share and love.”

The campaign also features Wani Kayrie , who brings her voice and vibrant energy to the official “S&P Santan Kita, Santan Malaysia” music video.

The video combines Malaysian food, music, dance and multicultural storytelling — turning the campaign message into something Malaysians can watch, sing along to and remember.

There’s Also RM80,000 Worth Of Prizes Up For Grabs

And the campaign doesn’t stop at MAHA.

Consumers can also take part in the S&P Santan PRO Beli & Menang Contest , with prizes worth up to RM80,000 to be won.

To participate, simply purchase RM10 or more of S&P Santan PRO in a single receipt and submit the entry via WhatsApp together with a photo of the original receipt, subject to the contest terms and conditions.

So if you’re already planning to use S&P Santan PRO for your next curry, rendang, laksa or family favourite, you might want to hang on to that receipt. 👀

From Malaysian kitchens to music, MAHA and everyday cooking, S&P Santan is stepping forward with a refreshed look, a clearer product story and a campaign built around the flavours Malaysians know and share.

One product promise:

S&P Santan PRO — Lebih Pekat, Lebih Aroma.

One simple sign-off:

Confirm Jadi.

And one campaign spirit bringing it all together:

S&P Santan Kita, Santan Malaysia. 🇲🇾🥥

Visit S&P Industries’ social media page to learn more.

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