Chery to take Jetour upmarket as a premium off-roader brand in Globalization 3.0 shake-up?
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What happened
Chery wants to take Jetour upmarket as a premium off-road brand. The plan was laid out in a notice issued by Chery Group on October 7, which reshuffles the duties of its top executives to push ahead with what the company calls its “Globalization 3.0” strategy. In it, Chery said it aims to “build Jetour into a more globally competitive off-road brand”, with a focus on moving the brand into the high-end segment, as CarNewsChina and Sina reported. (Google News Malaysia (EN), 17:30)
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Timeline
Where it started
How it spread
- Step 1News outletsGoogle News Malaysia (EN)17:30
Internet reaction
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What we know
- Covered by 1 established outlet(s): Google News Malaysia (EN)
What we don’t know
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Related events
All sources (2)
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