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Only social or community posts, or a single source.

Attention
18
−100% / 60 min
Momentum
19
0 vs 1 mentions/h
Sources
1
1 mentions
Platforms
1
News
First detected 14 Oct, 09:26 MYTLatest activity 14 Oct, 09:26ENconfidence 60%

What happened

TOKYO: In diligent, exhausted Japan, self-described elite “competitive sleepers” vied to lie down, relax and nap the fastest and deepest in a contest organised by a mattress company. (Sarawak Tribune, 09:26)

Read the reporting

1 report
Sarawak Tribune·News·EN·1 min read

Ready, set, snooze

By AFP · 14 Oct, 09:26 MYT

TOKYO: In diligent, exhausted Japan, self-described elite “competitive sleepers” vied to lie down, relax and nap the fastest and deepest in a contest organised by a mattress company.

The Tokyo competition, dubbed “Matt Race”, saw dozens of participants fitted with sleep tracking devices sprawl on comfy mattresses to slumber for up to 90 minutes Monday, competing for the top prize of over two million yen (about RM51,723).

“Japan is often described as a country suffering from sleep deprivation, and people here are very diligent,” said Riichiro Nakama, a creative director who supervised the planning of the competition.

Inside a dimly lit room, participants slept with monitors attached to their heads, some cradling stuffed toys in their beds.

“By turning it into an event like this, I think we can get people to sleep together, raise interest in sleep,” Nakama said.

OECD data showed in 2021 that Japanese people slept an average seven hours 24 minutes a day — the least of all OECD nations within the group — with experts citing long working and commuting hours and a busy nightlife economy as among contributing factors.

“It was over in an instant. I almost wish I could have slept a little longer,” participant Chisato Honda, 32, told AFP.

“It was a happy competition,” he added.

The winner was chosen based on how quickly and soundly they slept.

“I want to live on my own, so I think I’ll use the money for the moving costs,” said Suimii, the contest winner who only gave her nickname.

“I also want a bed like a princess’s, so I think I’ll buy that bed.” – AFP

Why it is new

  • No engagement data available from these sources; score uses mention signals only

Attention graph

Attention
0255075100bars: up to 1 mentions/hpeak 30NEWnow
Latest 10:36 MYT
18New
Mentions / h0Velocity0.00/minSources1Platforms1

Timeline

  1. Detected
    First detected (Sarawak Tribune) source

Where it started

Sarawak Tribune (News)
14 Oct, 09:26 MYT
Origin confidence 90%
Open the first mention ↗

How it spread

  1. Step 1
    News outlets
    Sarawak Tribune
    09:26

Internet reaction

No social or community posts about this yet from the platforms we ingest.

What we know

  • Covered by 1 established outlet(s): Sarawak Tribune

What we don’t know

  • Independent confirmation is missing; treat specifics as unverified
  • Only one source so far

All sources (1)

Ready, set, snooze
Sarawak TribuneNewsmainstreamEN

Attention is measured from these mentions only. Platforms shown: News. We never invent signals for platforms we do not ingest.

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